Herdback

1. Your shop

Used to tell business hours from after-hours calls and to estimate revenue.

Weekday hours
to

2. Your call log

A CSV export with incoming and outgoing calls, ideally 30 to 90 days.

How the numbers are calculated

Missed call
An incoming call from a number you can call back that nobody answered, including voicemails and hang-ups longer than 15 seconds.
Missed caller
Repeated misses from the same number count once, timed from the first miss, until you call back or they get through.
New caller
A number with no earlier call in the file. Longer exports make this more accurate.
Excluded and shown separately
Withheld numbers, spam flags, numbers that called 5+ times in a day without a real conversation, and short hang-ups.

Missing a column, or a phone system we don't read correctly? Tell us and we'll run the audit for you.